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"Big Is Beautiful As smartphone screens get larger, companies have found some success with ads such as "takeovers" that briefly fill all or most of a device's screen. San Francisco app company Fotopedia sells such ads on its iPhone and iPad apps, which let people flip through high-quality photographs of Paris, national parks or wild animals. Marketers including National Geographic and travel websites Jetsetter and Expedia Inc. EXPE -0.23% pay roughly $1 to $1.50 for each user who clicks an ad, which fill a full screen. Like fashion ads in a luxury magazine, the Fotopedia ads appear every 10 "pages" or so of the app. As many as 18% of people who see an ad click on it, said Christophe Daligault, Fotopedia's senior vice president of global operations. On the Web, it isn't unusual for just 1% of people shown an ad to interact with it, marketers said. Still, big ads should be used sparingly, some marketers said. Craig Bierley, director of General Motors Co.'s GM -0.84% Buick advertising, said the auto maker tends to limit takeover ads to major product introductions because otherwise "people might find it annoying.""

GE has introduced two ads that demonstrate the elegant use of data to visualize two (boring) lines of GE business: gas turbine and medical imaging. The ads can be seen on its website and YouTube. "The campaign is showing the impact of GE employees and technology on the world. We're looking for newer and better ways to tell that story," said Camille Kubie, manager of global brand and design for GE. The online videos featuring data visualization of GE's businesses were created to complement GE TV spots; they will not be aired on TV.

The 3.8 million-plus Facebook users who like the Resident Evil page can now access Shared Nightmare, an interactive video created by Capcom, developer of the iconic gaming franchise, and digital marketing and communications agency Crush, to promote the Oct. 2 release of Resident Evil 6. Shared Nightmare is a Facebook application that allows users to share their "last moments alive amongst the devastation of the game's global 'C-Virus,'" personalized by including their friends, including the ability to send them a final message in the middle of the video.

Santa got a Youtube channel to respond to tweets

50% through a special FB tab today

Top 100 Most Valuable Global Brands chart

heineken running v-day app/campaign on FB that allows people to send funny personalized songs to potential dates where the person can say yes or no. then heineken's YT channel will run a live event where people around the world can serenade the object of their desire live on the site

Almost 60 percent of people worldwide say they expect brands to respond to social media comments regarding service at least most of the time. Nearly 60 percent of people globally have posted either a positive or negative social media comment about a brand regarding a service experience, said Arnold. Nearly three quarters (74 percent) of the respondents from China stated that they have posted comments regarding a service experience with a brand. Brazilian respondents were just behind China with 68 percent. U.S. and U.K. respondents both fell in with less than half saying they posted comments to social media platforms at 48 percent and 45 percent respectively.

Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World." But for what purpose is Coca-Cola doing this? The company's official statement: The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport. The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.

Smartphones are on a fast track to become the primary device for both creating and consuming digital content. According to the Pew Internet for the American Life Project, already a full 31% of Americans who own internet-capable phones browse the web primarily from their phones. These numbers are actually higher in emerging markets. What's more, there are at least three other factors at work here. First, images are global. They eschew all language and cultural boundaries. Photography is the only true universal medium. Nothing comes close. Second, images are distributable. The bandwidth required to transmit photos is minimal, yet the opportunities for quick, creative expression are plentiful. As of this writing, Apple's App Store alone has over 10,000 iPhone apps in its photo category -- many of them for editing. Photoshopping has been democratized. Finally, images are digestible. You can glance at a picture for as short or as long as you want. Photos are a non-linear, shared consumption experience. The same can't be said for video or even text.

me the musical -- pretty catchy animated musical video powered by the content on your timeline. Telling a story from the day you were born through to today, highlighting various global hits, technology feats like the start of the internet and so on, as they little characters walk down your timeline

"Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers  and harness the energy surrounding major televised events, like this year's Olympics.  The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history. In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."

Güd is aiming for women in the 18-to-24 age range, who are less "crunchy" and "just want to smell good," Garrett Putman, global Could be a good daily - that there is a new market of women who want the "natural" but are still a but superficial in regards to smell and packaging

"A Twitter campaign has backfired on Waitrose, Britain's most upmarket supermarket, after the brand -- part of the John Lewis Partnership -- asked its followers to finish the sentence: "I shop at Waitrose because..."