MediaPost Publications 70% Of Mobile QSR Campaigns Use Location Targeting 05/30/2013 - 0 views
-
Ivy Chang on 30 May 13ased on a review of 100 campaigns run between January 2012 and March 2013, location-based mobile ad network Verve Mobile found those that included location targeting had twice the response rate of ones without location data, with an average click-through rate of 1.21% to .61%.
