Group items tagged

update from march

"One key advantage of using a vintage and nostalgic game is to indirectly remind consumers that Kibbles 'n Bits products, owned by Del Monte Foods, have been around for about 30 years. "It reinforces the perception that the products are familiar and well-established," said Zac Maricondia, Draftfcb copywriter. Arcade-style 8-bit games have proven to be surprisingly popular in this era of high-tech video graphics. (Originally 8-bit referred to the data capability of the processors used in video game consoles. Now it refers to the style of graphics and music produced by those early processors.)"

Is this part of a larger trend? Nostalgia? Mashing up lo and high tech? Analog/digital?

"Affordable tech"

"Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early. "One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ. The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales. Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device. Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."

Lytro is showcasing the tech using claymation models of user submitted photos. Psy seems to be an Easter egg in many.

Looks like a house arrest bracelet. Is pointless considering mobile GPS tech, but uhhh this could be useful in the future when combined with other types of technology, especially for disabled or blind people.

Crazy new bio-tech.

A new startup called Deliv hopes to provide retailers with a new way to please tech-savvy shoppers, by offering same-day local delivery for the same price - or less - than having items shipped. Crowdsources peoples around the area to deliver for it. More about convenience than speed -- time of day is most important

Reddit is now making a concerted effort to court top brand-name consumer advertisers by weaving them into original video programming. This comes as it aims to broaden its appeal beyond its huge core tech-savvy community.

an app that features doctor recos and written reviews