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Andrew Mason's Audio Tour App Detour Goes Live And Hits The App Store | TechCrunch - 0 views
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Detour was built to make automated, location-aware walking tours available to users. But unlike most walking tours, which shepherd travelers through typically mundane tourist traps, those included in Mason's app are more like moving stories that lead listeners through off-the-beaten track shops and alleys.
MLB's iBeacon Project Enters Phase Two With Interactive Ballpark Attractions | TechCrunch - 1 views
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Major League Baseball was among the first to embrace Apple's iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year's All-Star Game at Target Field that uses iBeacons combined with in-park attractions to offer additional content and interactive features to the exhibits via their devices.
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Very cool, reminds me of a story I read earlier this week that most iBeacons won't be in stores but will end up in public venues, commercial spaces and even homes.
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