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Coliloquy, a Palo Alto-based publisher focusing on interactive fiction for adults, launches its first four serial titles today on Kindle. The books are active content apps, rather than static e-book files-allowing for multiple story lines, personalized content, in-book reader/author engagement and the delivery of prompts and extras.

Learning from the viral success of the interactive Facebook horror video, Take This Lollipop, "We worked with BLT & Associates, BLTA -  they were the creative technology group that built it," Dwyer explained. "We worked internally on footage and our social agency Edelman, made certain elements like the newsletter and buttons and some tools that were in it," she added. BLT has also worked on Dateline Chatline and A&E's Coma. Starz didn't just take a trailer and throw a few interactive elements into it. They put tons of resources into developing and producing the experience. Dwyer shared the following details with us to explain how it works.

Overview of interactive images and how to use them to enhance engagement

cool interactive youtube channel that lets you shoot dinosaurs. full page flash animation

putting technological twists to common objects -- interactive wallets, nightstand reacting to twitter feeds, brass sundial tracks past/future proximity of your social cloud.

Interactive ads in this context allow the viewer to choose various options within the actual banner. Perhaps they can select merchandise for a closer review, click between different color options, or choose advanced options such as voice narration. If viewing a sales ad for a clothing retailer, the customer could sort by "men's" or "women's" apparel, then by "tops" or "pants".

users are presented with more relevant discounted products the more they interact with the site.  they make recommendations based on what you like and dislike.

a failed attempted at an interactive youtube experience for audi. users are supposed to click on the numbers to make it seem like they are in control of the car, but it doesn't work out well.

Consumers can download the eBay app to scan the QR codes featured on the interactive store windows.

Major League Baseball was among the first to embrace Apple's iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year's All-Star Game at Target Field that uses iBeacons combined with in-park attractions to offer additional content and interactive features to the exhibits via their devices.

Very cool, reminds me of a story I read earlier this week that most iBeacons won't be in stores but will end up in public venues, commercial spaces and even homes.

Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a half-hour program, for a cumulative 26% boost in program engagement.

another interactive photo/e-commerce solution.

new motion-controlled experience created in collaboration with Microsoft that highlights Intel's Ultrabook be a part of the action film

ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead.