Group items tagged

A new social network for fashion, 

Instagram use at Fashion Week

Club Monaco's fall lookbook isn't making its debut in a print catalog or on a press-only site. Instead, the Ralph Lauren-owned fashion brand is releasing its lookbook simultaneously to the public and the media on Tumblr.

NEW YORK - Createthe Group is playing the consumer game at last.The Game of Taste is the digital agency's response to the social gaming phenomenon, but with a fashion-focused leaning.

"Viewers will not only be able to click on clothes and accessories to browse color options in real-time, they'll also be able to change the music, download the show soundtrack from iTunes, snap screenshots to share instantly on Facebook (a feature that was developed with in-house Facebook engineers), cut and share video clips, and order looks and makeup appearing on the catwalk."

virtual fashion museum for his designs

Free People, a contemporary women's fashion label owned by Urban Outfitters, has begun integrating consumers' Instagram photos onto its product pages. The company has assigned individual product hashtags to a selection of denim items. Customers are encouraged to upload pictures of themselves in one of those items to Twitter or Instagram with the product hashtag - for the Sorbet Tie Dye Jean above, the hashtag is #fpsorbettiedye - as well as the general #myfpdenim hashtag. Pending moderator approval, customers' photos will appear on individual product pages as well as Free People's denim showcase.

Two-story set installed during the Mercedes-Benz Fashion Week lets users try on Barbie's outfits in an AR mirror

 Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks.

Twitter users, for example, get a discount of USD 7 if they have between 20 and 200 followers, or USD 15 if they have more. 

consumers help design a store's collection. most voted items will go into production 

Kind of doubt it.

Calypso is flying Martinez from California to St. Barth, France, this week to "live pin" a photo shoot for the label's 2012 summer look book.