TV Watch: It's Not TV, It's MHO - jerry1080@gmail.com - Gmail - 0 views
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jrryhdsn on 29 Aug 14John, should be part of our Moxie Evolution deck. Programmatic is about audience, not content. TV -down, digital - up.
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From the tribe-forming perspective, marketing strategy should be aimed at:
designing a brand persona that is relevant to the public mind and mood,
articulating a brand history exemplifying its complexities and evolution;
intrinsically buttressing its relevance to the communal mindset, and
portraying current contingencies as consonant with its history and persona.
