Group items tagged

daily 8.13 AR experience where you wear this hat and it projects an image of a cookie then dispenses the aroma of the cookie and you think youre eating it!!! the subject chews a "host cookie" for texture. we need this for the team. 

Pay for cookies with Sage Payment Solutions mobile credit card collecting technology.

Qkies are edible cookies with QR codes on them.  send messages along with the food!

Apple's pro-privacy, anti-cookie strategy for mobile Web browsing hurts Google, but it doesn't help users.

Thinking about geo-targeting with cookies and best practices

"So, how does a Facebook mobile ad network solve this problem? Easy: Evernote allows its users to sign-up using their Facebook account.  Facebook takes this user ID, and checks the cookies the same user's browser had last time he or she logged into Facebook or visited one of the pages tracked by Facebook's data partners. Facebook then takes the anonymized data about this user (really, many similar users) and sells Evernote ad inventory to advertisers trying to reach that kind of user. If the Facebook mobile ad network works out, it is a big, positive development for several constituencies: Advertisers, who will be able to reach customers on mobile, a platform that is going to be bigger than desktop by the end of the decade. App developers, who will be able to monetize through targeted advertising. Users, who will have more and better apps to use because there will be a better financial for developers to make them."

""If you think about the unique identifier - the cookie - it's just a way to identify a browser and then have the smarts behind it to serve a particular ad. If you have Open Graph data from Facebook, you would have to work through issues with personally identifying information, but you are essentially adding some behavioral data, which is what they are doing on their own site now. I don't know how far they could extend that, but there is a big push in the industry to start to utilize more sources of data for more specific targeting.""

Cookie blocker on Mozilla Firefox browser. "Do Not Track" so far only works for sites signed on to the service, Twitter being one of them. 

Chango is a new ad platform that targets display ads based on a user's previous search history. By buying up cookie data from data exchanges, Chango can match a user's cookies with their historical search data to retarget display ads based on that past search behavior. Currently in closed beta.

Wall Street Journal ran a scaremongering article on cookies and all the tricks the ad industry is using to "spy" on web users. This article explores the different levels of reaction to the article and how the future of advertising could change.

daily 11.23

Write up on cookie blocking going on

First "device fingerprinting" article to come along in a while.

It would be so awesome to have Jiminy Cricket shaped cricket cookies (assuming I still ate animals;-)

Ah, the brand building goodwill continues....