Importance of search and branding in online video. Criterion Collection went exclusive with Hulu Plus because the search functionality is better, and they were able to create a branded channel to house all their films.
The CW app will offer viewers the option of watching new episodes of its programs the day after they air on television. And unlike on other services such as Hulu, you don't have to authenticate with a cable or satellite TV subscription before gaining access to all those new shows, either.