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"By early 2013, the buzz surrounding wearable technology caught the attention of The Coca-Cola Company's Strategic Marketing Ventures team, which invests in high-potential startups aligned with Coke's core business, including digital music streaming service Spotify, social fitness community Endomondo and music licensing firm Music Dealers. Fitness bands and other activity monitors motivate people to be more active -- a key priority for Coke -- by letting users set personal goals and track everything from steps taken, to calories burned, to sleep."

HEARABLES = the new wearables

Pretty negative review, but yay more affordable wearable tech?

1961 - the first wearable used to cheat at roulette, awesome.

the killer app for wearables is one that ties in all data that is relevant to a user -- location, task lists, calendar, important people -- ties it to sensor data and presents it in a way that is helpful and unobtrusive.

wearable tech

Consumer electronics companies and chipmakers aren't the only players entering the wearable tech space. Nissan is joining the fray too, with what it alleges is the first smart watch to connect the car and driver. Nissan will be showing off the device - dubbed the Nissan Nismo Watch - at the Frankfurt Motor Show. It's Nissan's first entry into the world of wearable tech.

Credit Suisse has forecast the market in wearable tech could be worth $50bn (£32bn) in five years. That would be more than 10 times its current value, making it a "mega-trend", said the bank.

The most interesting thing about this is that it is written for CMI (content marketing institute). It provides marketing considerations we are currently entertaining.

smart watch for apple -- iWatch

pair wearable tech to your mobile device so it can serve up ads based on your mood/emotional state