Google Analytics users can trace the full digital path a shopper takes, showing how customers interact with organic search, affiliate sites, display ads, social networks, email, video and mobile on the path to purchase.
'Fast Shopping' Turns France's Streets Into A 20 Second Purchase Path [Video] - PSFK - 3 views
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Comptoir des Cotonniers opened 10,000 virtual stores overnight to get 'Fast Shopping' going. Customers need only download the PowaTag app, which works with iPhone and Android devices, before they can start scanning special tags on items like clothes, bags, posters, and even ads on bus shelters. After scanning, a purchase can be made in as little as 20 seconds, with the item you buy being shipped to your home within 48 hours. The system works similarly to QR codes, but instead of scanning an item for more information you scan it to purchase it.
For Moms, Mobile Is Part of the Shopping Routine - eMarketer - 0 views
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Shoppers have become increasingly comfortable using the smartphone or tablet to browse retailer offerings, look for discounts and compare products-whether on the go or on the couch. For moms especially, who tend to lead shopping and mobile trends, the use of these smart devices may have reached the tipping point: Mobile has become more than a nice accessory to augment the shopping process; it has become an essential stop in the path to purchase. Read more at http://www.emarketer.com/Article/Moms-Mobile-Part-of-Shopping-Routine/1009722#qpdE6EZ6QEPTj4Lx.99
Tokyo toy co testing augmented reality kiosks | RetailCustomerExperience.com - 1 views
Commentary: Five reasons digital is the new path to purchase | RetailCustomerExperience... - 1 views
Google Analytics unveils Multi-Channel Funnel | RetailCustomerExperience.com - 0 views
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Google enlisted Hugo Boss for early testing of the program.
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"We found out that nearly two out of every three conversions involves more than one touch point.
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