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V-commerce video for online retailer Oki-ni. The video is fully shoppable. Click a hotspot while the video plays and it pauses the video and lists all of the items the models are wearing.

"Although that audience isn't as native to web content as, say, a 18-year-old video game fan, WIGS has managed to attract viewers: While it goes up and down on Deadline's weekly YouTube channel charts, WIGS is consistently present, as it's quickly found an audience, racking up over 15 million views and over 75,000 subscribers - in just three months.  "

Online video stats, includes nice wireless video view stats too. Apple dominates (iPad = #1, iPhone #2, iPod #3)

BuzzFeed is launching a social video studio and partnering with CNN on a new YouTube channel.

video advertising is not effective on younger audience

watch this! its really cool. like the arcade fire thing but not using html5- uses flash, xml, php and javascript "browser bending" where you cant embed but it uses the entire browser, something like this could be a 2011 prediction also daily 11.4

daily 12.13

"Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."

Study on Online Video vs TV ad recall among viewers. Interesting information on DVR viewers and the benefit of online video having an unpredictable cadence when compared to timing of TV ad placement in shows.

more online video being viewed during primetime, and content is full-length

Online retailer Amazon and toy company Mattel's HIT Entertainment have partnered together to bring HIT Entertainment's popular children's cartoon Fireman Sam exclusively to the online retailer. Amazon will show episodes of Fireman Sam via streaming and will also have them available for download in Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited. Amazon will also show related merchandise, including toys, ebooks, games, apparel, footwear, lunch boxes and more.

When the Tom Hanks-narrated, Hollywood-style documentary, called "The Road We've Traveled," is set to go online Thursday night, it will appear on a new YouTube platform that enables the Obama campaign to turn the passive experience of watching a video into an organizing and fund-raising tool. The technology will allow viewers to post campaign content to their Facebook pages, volunteer and donate all without having to leave Mr. Obama's dedicated YouTube page.

Among the US marketers surveyed: Viral online video (e.g., use of YouTube) has registered the sharpest increase of all media platforms: 80% are using the channel in 2012, compared with 64% one year earlier. Social media use has remained nearly flat, up slightly to 90% in 2012, from 89% in 2011. Mobile marketing use is also holding steady, now at 74%, compared with 75% in 2011.

Video POV info

Billionaire Richard Branson has had the golden touch with many businesses in the Virgin Group. Now his company hopes to work its magic again with an all-new Virgin Games online gaming tournament business. The company is announcing today it has made an investment in the online game tournament site Worldgaming.com and is rebranding it as Virgin Games. Branson's move, which will be highlighted by his appearance at a press conference during the E3 video game trade show in Los Angeles today, shows that video games are gaining importance in the larger entertainment and media market.