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Trendy Millennials in Singapore have long shopped for inexpensive clothing and accessories on local fashion blogs, the most popular of which achieve cult status among their largely female audience. Several of these have built a physical presence, including Modparade, which opened in the youthful Haji Lane shopping area, and MDSCollections, which has three mall stores and a fourth on its way. As The Business of Fashion recently noted, "It seems clear that pure-play e-tailers will increasingly need to embrace multi-channel strategies."

Exploiting impatience to make your brand look good

Tech-y brands

"style, your size, your brands and your budget. "