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Virtual Market 4, or V-Ket 4 for short, is a Japanese expo that spans 36 separate worlds contained within the VRChat ecosystem. Its primary purpose is to sell virtual apparel and avatars, like if shopping for a new "skin" in Fortnite took place inside a sprawling virtual mall. Given the scale of the event, it's also drawn the attention from big brands to create an almost CES-like feel.
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