Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused initiative yet. It's running static and rich-media ads on Facebook, Twitter, Hulu, MTV.com and women's lifestyle site Fitsugar.com.
From July 27 to August 12, viewers of Games coverage spread across NBCU
broadcast and cable properties can use the Shazam mobile app to tap into such
additional content as event updates, medal counts, event schedules, athlete
profiles, interactive polls, social-media check-ins, and of course, additional
information on advertisers.
So essentially two things are driving this: the social internet and the economy.
Sad but true: "People are willing to endure poor service from cable companies, cellphone providers, banks and credit-card companies because they don't see a convenient alternative"
globally distributed web series to promote the galaxy s
"worlds first" globally distributed video series
celeb appearances... and in US it will be promoted on NBC.com, Hulu, Syfy.com, comcast, cox and time warner cable cos.
daily 8.9
"yap.TV is an app for your phone or iPad that serves as your ultimate tv companion. Find out what's on without having to navigate those annoying cable directories (love this), chat with your friends, create polls and otherwise use it to integrate your social into your tv life."