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Greg Steen

Can Cable Block the Google TV Revolution? - 0 views

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    The FCC is deliberating on what Google and Sony can and can't do with Google TV.  The NCTA is pushing for limitations.
Abeeda Mahboob

Fitness Brand Targets Women on Facebook, Twitter, Cable TV | Adweek - 1 views

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    Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused initiative yet. It's running static and rich-media ads on Facebook, Twitter, Hulu, MTV.com and women's lifestyle site Fitsugar.com.
Simeon Spearman

Shazam to ply 2nd-screen app to NBCU's Olympics Coverage - 0 views

  • From July 27 to August 12, viewers of Games coverage spread across NBCU broadcast and cable properties can use the Shazam mobile app to tap into such additional content as event updates, medal counts, event schedules, athlete profiles, interactive polls, social-media check-ins, and of course, additional information on advertisers.
Emily Knab

The #WorldCup Drives 1 Million Downloads Of MobiTV iPhone App - 0 views

  • features live TV programming and video-on-demand content from every major network, and many of the most popular cable channels.
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    app was released in april 2010 only available in US
Rhiannon Apple

DirecTV, Google Tout Ad Partnership 08/12/2010 - 0 views

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    The main point here is the partnership creates a national audience on Satellite, larger than cable networks offer, 33 million homes.  
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    Weekly 8.13
Rhiannon Apple

Businesses find benefits in giving customers the white-glove treatment - 1 views

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    Article with stats on how customer service should be the focus for business
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    So essentially two things are driving this: the social internet and the economy. Sad but true: "People are willing to endure poor service from cable companies, cellphone providers, banks and credit-card companies because they don't see a convenient alternative"
Emily Knab

Samsung Galaxy S Stars In First "Globally Distributed" Web Series - 0 views

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    globally distributed web series to promote the galaxy s "worlds first" globally distributed video series celeb appearances... and in US it will be promoted on NBC.com, Hulu, Syfy.com, comcast, cox and time warner cable cos. daily 8.9
Greg Steen

yap.TV makes TV social - 0 views

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    "yap.TV is an app for your phone or iPad that serves as your ultimate tv companion. Find out what's on without having to navigate those annoying cable directories (love this), chat with your friends, create polls and otherwise use it to integrate your social into your tv life."
jrryhdsn

Research Brief: Live TV Lives On - jerry1080@gmail.com - Gmail - 1 views

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    the 2 groups that watch the least tv compared to time-shifted/web are young people and higher incomes, the 2 groups everyone is after.
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