'Whopper Lust': CP+B's Wonderful Swan Song on Burger King - 0 views
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Greg Steen on 16 Jun 11The campaign is centered around DirecTV channel 111, which is airing endless footage of a spinning Whopper. If you watch for five minutes, you get a free Whopper. Watch for 10 minutes, and you get two free Whoppers. And so on. You have to pay attention, not just leave the station on-you must respond to occasional prompts, or you lose.