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Systems don't collapse in a linear pattern, I predict the that TV ad revenue will crash just like print did in the next 36 months: http://gigaom.com/2013/04/11/two-charts-that-tell-you-everything-you-need-to-know-about-the-future-of-newspapers/

PricewaterhouseCoopers is saying that consumers appear more willing to pay for content delivered to tablets, so they are seeing that tablets will fuel growth in paid newspaper circulation in the U.S. Also forecasts growth in Mobile TV and its respective ad spend.

"pay TV" Aereo OTT

Newspapers are a great example of an industry upended. First denial followed by more denial then structural counter measures (i.e. paywalls). Then finally diminishment and irrelevancy. Industries that solved problems that no longer exist (talking to you Pay TV) can not survive.

So what I'm curious about is: Netflix - No ads Amazon Prime - No ads HBO - No ads CBS - ads Are people really stupid enough to pay for ad packed content?

"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

Yep, they pay for hundreds of channels and only watch a fraction of them.