What was the take-home message? In my case, and I suspect everyone else’s, confirmation that we really don’t know where the MOOC train is taking us. The problem is not an absence of good ideas or useful leads; rather the opposite. Don’t expect a “Conference Proceedings” volume any day soon. The best summary you will find is probably the conference Twitter stream (hashtag #mri13).

Think of Providence or Belmont Abbey among Roman Catholic institutions, or St. Olaf or Baylor among Protestant ones—all rightly anticipating that nondescript and indistinguishable institutions will be easy victims of the logic of standardization. This artisanal direction requires hiring faculty who expressly share a commitment to the institutional mission and attracting students who seek a distinctive education. Consider Hillsdale College, with its traditionalist emphasis on core curriculum and Western civilization, and a growing number of institutions that combine a liberal-arts education with some training in "trades" or manual labor, such as Deep Springs College, in California. (Try to teach baling hay via MOOC.) If it is indeed time to "get big or get out" — or, better put, "get online or get an identity"—then I'm for the artisanal, the local, the educational equivalent of farmer's markets. The irony is that while most professors embrace the ideal embodied in farmer's markets, they have supported the evisceration of local institutional educational identity. It's time to insist not only on locally grown food, but on local knowledge.