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Some 5 percent of Americans — and 15 percent of smartphone owners — have scanned such a code in the last three months, according to new figures due to be released on Monday by Forrester. A year ago, only 1 percent of Americans had been willing or able to do so.

codes provide an efficient and cheap means to link the online and offline worlds.

Digimarc, are pushing methods for embedding the codes into the page so that they don’t disturb the visual layout. The challenge, though, is that it is harder for readers to know that there is more content available.

Check your web analytics and you’ll likely find between 5% and 20% of your traffic is from mobile users.

In this article we’ll cover at a high level 3 critical use cases essential for every marketer to understand: Mobile email Mobile search Mobile social media

Did you know that the U.S. now has more wireless customer connections than people? There are currently estimated to be 327.6 million active wireless customer connections in the U.S. The nation’s population is estimated by the U.S. Census Bureau to be roughly 312 million. This means that today there are now more active broadband tablets, cell phones, and mobile devices than people in this country.

If you represent a big brand or even a medium size business, you should take this as a strong signal that if you don’t have a mobile strategy now is the time to figure one out. Right now, you are potentially missing out on a consumer base that is accessing the mobile Web in masses and is growing rapidly.

Google Android: 38.1% Apple: 26.6% RIM: 24.7% Microsoft: 5.8% Symbian: 2.1%

Mobile websites are becoming an increasingly necessary tool as more consumers get their Internet information via their mobile devices such as cell phones, tablets and smaller portable laptops.

"In essence the Internet as we know it is changing now and will continue to do so dramatically over the next two to three years," said Lee Weiner, Co-Founder of Direct Marketing Concierge

Mobile websites, strategic implementation of QR codes and full in-house produced marketing campaigns have set Tampa-based Direct Marketing Concierge apart as a unique player in the changing landscape of cutting-edge marketing.

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.

Is your website mobile ready?Have you tested it on a mobile device?  If you don’t have an iPhone, iPad, or other smart phone device – find one!  You might be surprised to check your Google Analytics or other website traffic and learn how many people are viewing your website on these devices.

Have you claimed your business page on sites like Foursquare, Yelp, Google Places, etc.?Whether your customers have reviewed you on these sites already or not, these services may already have claimed your presence on these sites. By claiming your sites, you improve your search rankings and have some control over special offers and responses.

QR Codes are key to directing traffic in your sitePeople don’t remember or don’t have patience to type in long addresses into their mobile devices.  In addition, you want to direct people to take specific actions like see a specific page for mobile users, opt in to email or sms marketing, check in on your social media sites, and many other options.

What is mobile marketing? Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.

Because there are various types of phones, with various types of communications technologies on them, there are also many types of mobile marketing: SMS MMS Mobile Web Apps Bluetooth Location-Based QR Codes Banner Ads Mobile Websites

Mobile Website is an optimized website for viewing on a mobile phone.  Since smart phone screens are generally around three inches wide by four inches tall (or thereabouts), viewing a regular website often displays the text and images too small to read. By optimizing websites for mobile devices, your company can deliver a better web experience for the small screen user, thus increasing the chances that user might interact with the site the way you want them to.

A perfect example of a well-done mobile website is that of pizza maker Papa John’s. Pick up a smart phone and browse to papajohns.com. (It won’t work in a web browser, you’ll have to see it on your phone.) The site is designed so the on-the-go visitor has just a couple of options and can quickly do the most likely thing a mobile user will want to do on papajohns.com: Order a pizza.

1.4 B Internet Users 4B wireless subscribers worldwide Facebook has 600k new subscribers per day, increasing login rate through mobile devices 3B SMS users worldwide. USA lags. 400M worldwide accesses mobile web. 44M in the USA

97.5% of the market share for mobile search goes to, you got it, Google. Shorter time to find stuff. Different Algorithm and their main search.

Mobile Fast Facts How Well Do You Know the US Mobile Smartphone User? 39% use the Internet on their smartphones while going to the bathroom 70% have used their smartphones while shopping in-store 88% of people looking for local information have taken action within a day 82% of smartphone users notice mobile ads

Mobile is a rapidly developing sector. According to some projections, mobile internet usage will overtake desktop usage before 2015.

Newly released figures from Scanbuy show that during a six-week period this summer consumers who bought a large drink or meal at Taco Bell scanned a two-dimensional bar code on the items 427,994 times, making the Taco Bell/MTV promotion the biggest single campaign this year for Scanbuy Inc.

QR codes on the labels of shipped products or invoices can help generate repeat orders and facilitate online payments.

QR codes on postcards can direct potential buyers instantly to an online catalog, optimized for mobile device viewing, to review available products and services.

If your product or service requires a demonstration, a QR code can direct your prospects to an online video.

“We exceeded expectations with over 190,000 downloads within the first six seeks, a 6% response to ‘Donate $10 Now’ and a 3.9% response to volunteer submissions,” said Bernica Kalan, Marketing Director at GetJar, who helped to implement to QR code campaign.

Some nonprofits are using QR codes in newsletter and other publications  Readers who scan the QR code are taken to a webpage where they can sign up for e-Newsletters or online magazines.

The company will instead focus on HTML5 development, which enables web browsers including those on mobile phones to perform essentially the same task as flash but without relying Adobe's proprietary technologies.

"A person standing at the curb can go through the photos and decide whether this is a home they'd like to see," says Nowicke.

She's one of 30 realtors in the Bay area using QR codes. She says the new technology is the perfect trend for the real estate industry.

There have been many attempts to create a WORA platform but none has really succeeded. WORA stands for Write Once Run Anywhere. Some progress was made in the pre iPhone era where platforms were getting developed which could support majority of the feature phones. It tackled the challenge of different screen size and varying user interaction standard reasonably well.

Here are 3 possibilities: 1)      Tablet usage expands to significantly eat into the desktop and laptop usage 2)      Voice technology becomes robust and usable enough to offer a new dimension to user interface design 3)      The Metro UI from Microsoft effectively manages to create a uniform container for application to run in smartphone, tablet and desktop