SpyderLynk came up with a simple design — a company logo inside a circle with breaks in it — that consumers can photograph with their mobile phones to connect to online promotions.
MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011 - 0 views
-
On a quarterly basis, the number of 2D mobile codes in magazines grew from 252 in Q1 to 1155 in Q3 (up 228%).
-
While there is still some fragmentation in the market among code types used in magazines, QR codes had a 62% share in Q3 compared to 30% using Microsoft Tags, 4% using SpyderLynk SnapTags, and 3% using JagTag solutions.
-
Among brands leveraging codes in Q3, Revlon led the pack with 37, followed by Cuisinart with 26, Garnier with 25, Delta with 20 and John Frieda with 19.
1 - 3 of 3
Showing 20▼ items per page