Radio Ink Magazine - 0 views
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“43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”
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In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.
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For mobile, 2012 is the year of measurability.