Best content in MKT392 SocialMediaMarketingF11

3 Steps to Ethical Social Media Marketing - 1 views

www.socialmediaexaminer.com/ethical-social-media-marketing

shared by Ryan Fennell on 22 Sep 11 - Cached

Ryan Fennell on 22 Sep 11

Marketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it's credible. Unfortunately, trust is on the decline. The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman's 2010 Trust Barometer study.

<div class="cArrow"> </div><div class="cContentInner">Marketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it's credible. Unfortunately, trust is on the decline. The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman's 2010 Trust Barometer study.</div>

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6 Ways to Lose Customers, Credibility And Friends On Social Media - 1 views

www.businessinsider.com/friends-on-social-media-2010-9

social media credibility

shared by Molly Mayhew on 22 Sep 11 - No Cached

Credible Vs. Non-credible Source (Aimee Screencast) - YouTube - 1 views

www.youtube.com/watch

Non-credible source M4

shared by Matthew McDermott on 21 Sep 11 - No Cached

Katie Costello and Victoria Rusin liked it

Matthew McDermott on 21 Sep 11

Watch this if you have a minute - just an attempt at humor regarding the topic of M4. Probably done as a project for a class like ours.

<div class="cArrow"> </div><div class="cContentInner">Watch this if you have a minute - just an attempt at humor regarding the topic of M4. Probably done as a project for a class like ours. </div>

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Katie Costello on 21 Sep 11

Those stuffed animals add a nice touch to the credibility factor of the first website.

<div class="cArrow"> </div><div class="cContentInner">Those stuffed animals add a nice touch to the credibility factor of the first website.</div>

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3 Ways to Improve Your Company's Social Media Architecture - 0 views

mashable.com/...al-media-architecture-business

social media marketing media MKT392 relationships conversation

shared by Katie Costello on 21 Sep 11 - No Cached

Katie Costello on 21 Sep 11

More proof that companies have to ACTIVELY engage in their social media tools - not just let them sit there.

<div class="cArrow"> </div><div class="cContentInner">More proof that companies have to ACTIVELY engage in their social media tools - not just let them sit there. </div>

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USM Libraries >> Evaluating Web Resources - 0 views

library.usm.maine.edu/...webeval.php

social media marketing media trusted M4 MKT392 web research evaluation

shared by Katie Costello on 21 Sep 11 - Cached

Authority:
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information reliable?
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Is the author an expert in the field?
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...13 more annotations...
reputable organization or expert behind it?
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Can the author be contacted for clarification?
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useful, unique, accurate or is it derivative, repetitious, or doubtful?
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Is the purpose of the resource clearly stated? Does it fulfill its purpose?
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factual or opinion?
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original information or simply links?
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clear and obvious pointers to new content?
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Format and Presentation:
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How many links does it take to get to something useful?
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quality of the graphical images
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arrangement of links uncluttered?
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easily browsable or searchable?
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Check the header and footer information to determine the author and source.
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Katie Costello on 21 Sep 11

A thorough checklist of how to evaluate whether a website is credible or not

<div class="cArrow"> </div><div class="cContentInner">A thorough checklist of how to evaluate whether a website is credible or not</div>

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Credible Websites? - YouTube - 0 views

www.youtube.com/watch

M4 credible websites

shared by Matthew McDermott on 21 Sep 11 - Cached

Matthew McDermott on 21 Sep 11

a six minute boring but very informative video extremely relative to the M4 LinkedIn question

<div class="cArrow"> </div><div class="cContentInner">a six minute boring but very informative video extremely relative to the M4 LinkedIn question</div>

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"Please Complain" - 1 views

sethgodin.typepad.com/...please-complain.html

M3 conversation complaints cluetrain manifesto customers dialogue

shared by Matthew McDermott on 21 Sep 11 - No Cached

Matthew McDermott on 21 Sep 11

This is good, but late. It would have been perfect for last module. From the famous Seth Godin's blog (The Can Do Society brought him to Canisius in the Spring of 2010)

<div class="cArrow"> </div><div class="cContentInner">This is good, but late. It would have been perfect for last module. From the famous Seth Godin's blog (The Can Do Society brought him to Canisius in the Spring of 2010)</div>

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Katie Costello on 21 Sep 11

I read this yesterday when it came through my Google Reader and thought the same thing - it came just a few days too late. It's still a great blog from him, though.

<div class="cArrow"> </div><div class="cContentInner">I read this yesterday when it came through my Google Reader and thought the same thing - it came just a few days too late. It's still a great blog from him, though.</div>

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Word-Of-Mouth Marketing: We All Want To Keep Up With The Joneses | Fast Company - 0 views

www.fastcompany.com/...washed-word-of-mouth-marketing

social media marketing word of mouth

shared by Kate Gianturco on 21 Sep 11 - No Cached

Is Your Website Credible? | SEO Book.com - 0 views

www.seobook.com/your-website-credible

SEO M4 Credible Website Trustworthy

shared by Stephen Grimm on 20 Sep 11 - No Cached

Include as many human touches as you can. Reviews from known authorities, signs of activity, signs that other people have visited your site before, and their experience has been positive. Being a known quantity makes you appear more credible.
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nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.
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Adventures in Government Communications: Social Media as a Credible News Source? - 0 views

governmentcommunicators.blogspot.com/...a-as-credible-news-source.html

media news sources M4

shared by Stephen Grimm on 20 Sep 11 - No Cached

Add google analytics to the new blogger templates (blogger in draft) - Blogger Help - 3 views

www.google.com/...thread

google analytics blogger

shared by Patricia Bandeira on 20 Sep 11 - No Cached

Gregory Wood liked it

Patricia Bandeira on 20 Sep 11

It helps a lot!

<div class="cArrow"> </div><div class="cContentInner">It helps a lot!</div>

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Katie Costello on 20 Sep 11

Any idea if you can add it to a different blogging site such as Tumblr? I know Blogger is in affiliation with Google so I'm not sure if it's a possibility or not...

<div class="cArrow"> </div><div class="cContentInner">Any idea if you can add it to a different blogging site such as Tumblr? I know Blogger is in affiliation with Google so I'm not sure if it's a possibility or not...</div>

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27 Ways to Make Your Website More Trustworthy | Doug Williams SEO Services - 0 views

www.dougwilliams.com/...r-website-more-trustworthy.php

M4 credibility

shared by Patricia Bandeira on 20 Sep 11 - No Cached

How do people evaluate a web site's credibility? - 0 views

www.consumerwebwatch.org/...stanfordPTL.pdf

M4 credibility

shared by Patricia Bandeira on 20 Sep 11 - No Cached

Work With Me - 0 views

www.chrisbrogan.com/work-with-me

Module 3 Social Media Sites

shared by Jesse Sobocinski on 20 Sep 11 - Cached

Is social media good for small businesses? - 0 views

blogs.wsj.com/...-media-good-for-small-business

social media

shared by ryan donaldson on 20 Sep 11 - No Cached

ryan donaldson on 20 Sep 11

Explains advantages of using Facebook for small businesses, as well as Facebook's plan to encourage small business interaction by offering free credits.

<div class="cArrow"> </div><div class="cContentInner">Explains advantages of using Facebook for small businesses, as well as Facebook's plan to encourage small business interaction by offering free credits.</div>

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Facebook Transformed - 0 views

mashable.com/...facebook-profile-redesign-f8

shared by ryan donaldson on 20 Sep 11 - No Cached

ryan donaldson on 20 Sep 11

Facebook will undergo a UI change which will be unveiled at the f8 conference Sept. 22, 2011.

<div class="cArrow"> </div><div class="cContentInner">Facebook will undergo a UI change which will be unveiled at the f8 conference Sept. 22, 2011.</div>

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Why Big Companies Are Blogging? - 1 views

www.blogtrafficexchange.com/why-big-companies-are-blogging

shared by Victoria Rusin on 20 Sep 11 - No Cached

Victoria Rusin on 20 Sep 11

Explains why many companies are beginning to use blogging as part of their overall marketing strategy

<div class="cArrow"> </div><div class="cContentInner">Explains why many companies are beginning to use blogging as part of their overall marketing strategy</div>

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Four Ways Social Analytics Will Transform Retail Business Planning | Viewpoints - 0 views

viewpoints.demandtec.com/...sform-retail-business-planning

Facebook twitter Linkedin network services Social Media tool

shared by Calie Bloom on 20 Sep 11 - No Cached

http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf - 0 views

www.davidmeermanscott.com/...Viral_Marketing.pdf

socialmedia viral_marketing

shared by Juliana Maia on 19 Sep 11 - No Cached

Handling Customer Complaints: How to Resolve Client Problems with Emotional Intelligenc... - 0 views

joni-rose.suite101.com/ng-customer-complaints-a101296

handling complaints PR Customer satisfaction voice

shared by Calie Bloom on 19 Sep 11 - No Cached

Calie Bloom on 19 Sep 11

12 steps when dealing with a customer complaint. This could be helpful in the journal responses that deal with "United Breaks Guitars".

<div class="cArrow"> </div><div class="cContentInner">12 steps when dealing with a customer complaint. This could be helpful in the journal responses that deal with "United Breaks Guitars".</div>

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MKT392 SocialMediaMarketingF11

3 Steps to Ethical Social Media Marketing - 1 views

6 Ways to Lose Customers, Credibility And Friends On Social Media - 1 views

Credible Vs. Non-credible Source (Aimee Screencast) - YouTube - 1 views

3 Ways to Improve Your Company's Social Media Architecture - 0 views

USM Libraries >> Evaluating Web Resources - 0 views

Credible Websites? - YouTube - 0 views

"Please Complain" - 1 views

Word-Of-Mouth Marketing: We All Want To Keep Up With The Joneses | Fast Company - 0 views

Is Your Website Credible? | SEO Book.com - 0 views

Adventures in Government Communications: Social Media as a Credible News Source? - 0 views

Add google analytics to the new blogger templates (blogger in draft) - Blogger Help - 3 views

27 Ways to Make Your Website More Trustworthy | Doug Williams SEO Services - 0 views

How do people evaluate a web site's credibility? - 0 views

Work With Me - 0 views

Is social media good for small businesses? - 0 views

Facebook Transformed - 0 views

Why Big Companies Are Blogging? - 1 views

Four Ways Social Analytics Will Transform Retail Business Planning | Viewpoints - 0 views

http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf - 0 views

Handling Customer Complaints: How to Resolve Client Problems with Emotional Intelligenc... - 0 views

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