And yeah, the authors missed some things (such as PR-as-usual’s death, ironically in part because they didn’t foresee how the collapse of the news industry would make lazy editors hungry to run that press release in full). They predicted some things that didn’t come true, overreached on a prediction or three. But they got a hell of a lot right more than they got wrong. Knock yourself out trying to sketch out grand ideas that are ahead of their time and then getting it perfect. And don’t bother yawning if the ideas seem obvious. Hindsight is hubris.