When reading the article "Social Media Marketing In The World of Online Gaming" I was reminded of this somewhat bizarre strategy Lady Gaga used upon releasing her latest album. It's interesting to see how two powerhouse "brands" came together in a rather unconventional way.
Although it's an old article, this company is still considered one of the most successful fashion brands in regards to using social media platforms. It's worth a few minutes to check out how they use Twitter and Facebook to interact with consumers.