The tipping point : how little things can make a big difference - 0 views
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KPI_Library Bookmarks on 10 Mar 10By Malcolm Gladwell, published Little Brown, 2000. Gladwell looks at why major changes seem to happen so suddenly. His "tipping point" is the moment when "social epidemics... take off, when they reach their critical mass...."
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KPI_Library Bookmarks on 10 Mar 10Rick Maupin quoted: "The nature of modern culture is such that many new ideas are constantly being introduced from a wide variety of sources, ranging from trend-setting teens and twenty-somethings in the nation's metropolitan centers to new product offerings from established corporations. Some of these achieve a measure of steady, consistent success, some fail, and some take off on an upward trajectory of exponential popularity and influence."