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Andrew thomson

For effective branding, get your social media handles in line - 0 views

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    On this blog, we've just discussed the importance of exploring alternate domain names to prevent misuse and loss of traffic. Another way companies can foolproof their online presence is to follow trends in social media platforms. At present, sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram stand as the major mediums of building a following online. However, emerging social networks give companies the opportunity to own their corporate name before someone else snatches it.
Andrew thomson

For effective branding, get your social media handles in line - 0 views

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    Like "cybersquatting" with URLs, individuals can also obtain usernames that are most appropriate for your brand. Encumbering your social media accounts with underscores, numbers and other symbols can cause your strategy to look scrappy and poorly-executed. Because there's such a premium on clean, essential handles, they can be difficult (or impossible) to attain once another user has acquired them.
Andrew thomson

Tech mergers up 9.5 percent from last year in Q1 - 0 views

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    Analysts and executives were floored by the blazing pace of tech mergers in 2014 but in the first quarter of 2015, the size and rate of mergers has already improved on last year. So far, six deals have netted more than $55.3 billion in total, up 9.5 percent from this time last year. The stat shows how busy the first quarter has been and bodes well for continued activity moving into the second, third and final quarters of 2015.
Andrew thomson

Acquisitions can rescue floundering publications…or not - 0 views

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    "The long, slow demise was an unsuccessful wait for a white knight, which could have been AOL," writes David Yi of Mashable. "[Sources say] that the company was still chugging along in hopes that it would attract a bigger media brand to sell to. One they were eyeing was AOL, which agreed to observe LuckyMag.com's traffic for a couple of months. When AOL decided to go in a different direction, Beachmint's CEO and co-founder Josh Berman finally pulled the last trigger this week."
Andrew thomson

Expedia travel giant broadens its reach through acquisition of global vacation rental s... - 0 views

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    Company officials, such as Expedia's CEO Dara Khosrowshahi, explained that it has been interested in expanding its services through integrating alternative accommodations into its existing business structure and believes that buying HomeAway is the most effective step in achieving this goal, according to USA Today.
Andrew thomson

A $260 million deal: Fossil Group purchases Misfit - 0 views

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    According to a company press release, this deal will allow Fossil Group to broaden its market through Misfit's scalable app platform, highly recognizable brand and innovative product & hardware engineering team. This acquisition will also help Fossil Group solve its current problem with the battery longevity of its wearable, and allow it to market to new brands and gain new partnerships in the fitness, healthcare, digital and music industries.
Andrew thomson

Western Digital acquires SanDisk for $19 billion - 0 views

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    "The acquisition brings together two powerhouses in the data storage space," writes USA Today. "SanDisk was founded in 1988 originally under the name SunDisk. Seven years later, the company went public, trading on the Nasdaq exchange at $10 a share. The company is best known for its line of memory cards and USB flash drives used for storage."
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