WeddingWire and Wedding Planner tie the knot with merger - 0 views
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Andrew thomson on 04 Mar 15This acquisition effectively takes WeddingWire global, a jump in reach that companies face when they expand overseas. From an acquisition strategy standpoint, international mergers and acquisitions present another set of hurdles to gain clearance. The company's statement about the acquisition emphasized the global nature of the wedding industry and represented the deal as savvy positioning to gain wider recognition.