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The intersection of advertising and social platforms has been long and evolving. Over the years, the primary goal for messaging services as well as other social media companies has been leveraging their wealth of engagement and usership into ad sales. However, the goal is to integrate advertising in a targeted, inconspicuous way that doesn't distract or deter users.

"Going forward, Polyvore will still be the same Polyvore that you love, but we'll have more resources to make it even bigger & better," writes Polyvore co-founder and CEO Jess Lee. "Our mission of empowering people to feel good about their style will stay the same. We'll continue to add cool new product features and roll out new perks for top members. We've accomplished a lot on our own, but together with Yahoo we can take Polyvore to its fullest potential."

Yesterday, Google released the surprising and pivotal news that the company will be reorganized under a larger brand, to be called Alphabet. The tech giant, whose standalone logo and brand name have been ironed into the public consciousness over many years, said it decided to make the change so it could devote more management resources to enterprises other than the search and browsing services.

"Alphabet is mostly a collection of companies," wrote CEO Larry Page in a blog post. "The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity)."

You've almost certainly heard of Publishers Clearing House, the sweepstakes direct-mail distributor that made its name before "spam" existed. PCH is the organization that videotaped citizens receiving gigantic checks for gigantic sums of money after they'd won a signature contest. Today, the model might seem a bit outdated, which perhaps explains the company's movements in tech M&A to beef up new avenues for reaching consumers in the digital age.

MergerTech is an Technology investment banking service focused on technology and software sectors to help the market and sell Information Technology (IT) and Software companies. MergerTech acts as an professional technology investment Banking and delivered on their promise as a valued and trusted Mergers Acquisitions M&A Advisor.

The services of mergers and acquisitions advisors are regularly captivated by entrepreneurs for various reasons. It may be the case that they require representation on their plans to offer their current business or to acquire different companies. It could additionally be that they require aid on the grounds that they need to have an exhaustive assessment of a company that they are wanting to offer or gain, they require capital for a business acquisition, or they need to perform business passageway making planning for the eventual fate of their company.

Rooftop, founded in 2006, provides content obtained by taping comedy shows every night of the week, and the company states on its website that over 5,000 professional comedians, writers and film makers contribute material on a daily basis. That material is then available to be streamed or, in some cases, viewed on demand.

Sitting down with yourself and answering a few key questions is a good place to start when considering selling your company, or merging with another business. There are many factors that should come into play when talking about making such a big decision.

Unlike most investment banks, a well well-known M&A advisory company will get engaged more greatly in knowing the business and its long variety objectives. This can lead to a more holistic financing that details the long term needs of the business. Furthermore, during the real merger or acquisition, an M&A advisory company can offer a variety of allied solutions.

The best business decisions are not always clear especially in the realm of technology mergers and acquisitions. Recently, we started to discuss some of the primary factors to consider when thinking of selling your company. In that post, we talked a bit about the necessity of making preparations for the quick and profitable sale of your business.

Near the end of a robust year in tech mergers, Cypress Semiconductor has announced plans to merge with Spansion, a flash memory microcontroller firm. The semiconductor company already manufactures technology for Bluetooth and touchscreen capable devices, and acquired Spansion for a reported $4 billion, according to GuruFocus.

According to Entrepreneur, buyers considering your company may be put off if they feel like they would be unable to operate the business without you. They may also be hesitant to fully invest if your company relies too heavily on one particular client.

Streamlining and securing documents is a major marketplace in the tech sphere, with more and more firms relying on cloud-based solutions for records and other materials. Two companies in the field have agreed to a merger: Axacore, Inc., a San Diego-based mortgage document management firm and Scrypt, Inc., a healthcare document company based in Austin, Texas.

The merger is the culmination of a five-year partnership, according to Mortgage Technology. Recently, Axacore has developed new platforms and technologies to support Scrypt's growth, so a merger appears to be a natural progression from casual collaboration to formal absorption. The merged company will retain the Scrypt name, with restructuring and consolidation initiatives to begin early this year. 

One of the Super Bowl's most popularads, a spot by Budweiser, featured a lost dog who wandered throughthe snow in search of his owner. With the rise of wearable pet technology, finding lost pets is becoming easier, and the tech sphere has made room for several key players in development.

One of the Super Bowl's most popularads, a spot by Budweiser, featured a lost dog who wandered throughthe snow in search of his owner. With the rise of wearable pet technology, finding lost pets is becoming easier, and the tech sphere has made room for several key players in development.

One of the benefits of providing solutions as a third party is that if a partnership is successful enough, the question of acquisition may be raised down the road. For software developers, this means implementing the most impressive and efficient solutions possible for a larger company in need of assistance.

In Great Britain, Royal Mail is a leading provider of shipping solutions for businesses and consumers. In recent years, the explosion of ecommerce across Europe has heightened the demand for flexible, mobile-based shipping solutions. One app Royal Mail has rolled out with some success is Click and Drop, which allows ecommerce users to print labels for goods sold on eBay and other sites.

One challenge is that talent-poaching can deplete a team of its key members before, during or following an M&A deal. For this reason, it's important for both the buying company and the acquired firm to iron out contracts and facilitate discussions that keep important players in place. If the architect of an integral strategy is courted to another company, suddenly the value of a merger or acquisition plummets with that person's departure.