The decision to expose Egyptians to the show was the outcome of a protocol signed by the Chinese government and the Egyptian Radio and Television Union (ERTU), a division of Egypt's information ministry, for the express purpose of using mass media to prepare the population for a stronger alliance between the two states. China gave ERTU the rights to the program for free and paid for the translation and overdubbing. Egyptian Information Minister Duraya Sharaf al-Din, toasting the program's premiere during a visit to the Chinese embassy in Cairo, told Chinese radio that her government wants the series to instill an emotional connection with China that will popularize political and economic ties.