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We should be more concerned with the amount of advertising content masquerading as journalism

virality requires consent

Twenty-two years after Tiananmen and a lifetime away from the journalism of the 1980s, the 2011 uprising in Tahrir Square brought not only mainstream news crews, but smaller outlets, freelancers, and even bloggers to the table. These varied actors were able to challenge the often Orientalist mainstream narrative, and - thanks to social media - share their content with the world.

It seems highly unlikely that, in the days before the internet, #BlackLivesMatter would have made it to the front page of the New York Times - or, for that matter, that it would've happened on such a large scale at all

This is in great contrast to the compelling stereotypes unleashed by the corporate-controlled media following the 1992 Los Angeles riots

we simply have to understand virality for what it really is: A means through which truly great content and cute cat video alike have become available to the world, as well as the means by which news organisations now make money

We must therefore make digital literacy a priority - so as to ensure readers know how to responsibly consume the media that surrounds them