MAM was a concrete effort to prepare and groom regime-sponsored municipal election candidates. Mandhour and other MAM leaders did not hide it and were openly proclaiming the mission of building a “politically aware” and “responsible” community of young leaders qualified to serve on municipal councils.
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the regime padded MAM with the special recipe MWP lacked: the experience and political networks of the former NDP. In other words, for the first time in his reign, Sisi was seriously reckoning with the traditional political classes he once dismissed. The president realized that for the NYP to survive outside of its traditional domains of scripted conventions and invitation-only conferences and to assert influence in formal political life, it would need to work and compromise with the very political notables and insiders he had long shunned
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The slogan, Min Agl Masr, riffed off the phrase “‘ashan Masr,”عشان مصر colloquial for MAM, which Sisi frequently invoked whenever pleading with the public to show sacrifice or patience (or both) for the country’s greater good. It was catchy and it caught on until it became the regime’s de facto brand. And as the election season neared, MAM launched a campaign in support of Sisi’s presidential bid under the banner “Kolena Ma‘ak Min Agl Masr” كلنا معاك من اجل مصر (“We Are All with You for the Sake of Egypt) or All-MAM for short. Two years later, as it prepared for parliamentary elections, the regime ended up naming its own sponsored list “The National List-MAM.” The slogan was everywhere, so much so that it even became the title of multiple songs, including ones by Shaaban Abdel Rahim, Mohamed ‘Adawiyya, and Mohamed Fouad.
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