In addition to any potential cognitive stress created through the alert-passive interaction while watching television, the content of the programme itself can be stressful, such as through the depiction of graphic scenes, violence or the creation of suspense. Analyses of UK television from 2001–2013 (covering the country and much of the period of the data collection for the study reported here) have shown between 2.1 and 11.5 violent scenes per hour in UK soap operas, with 40% of these being categorised as moderate or strong violence22. It has even been proposed that the vividness of such experiences is greater than real-world experiences of events such as violence, conflict or disasters, as the drama is enhanced for entertainment purposes23. Chronic stress is known to lead to increased levels of glucocorticoids, which can have a direct effect on the hippocampus due to the presence of glucocorticoid receptors in that region of the brain. Consequently, stress has been shown to lead to atrophy of the hippocampus and impaired neurogenesis24, alongside impairments in cognition25.