Public broadcasters in Europe have an unrivalled responsibility to get it right, because they are comparatively well-funded. In addition, they tend to be their country's most-trusted news organization. Especially when it comes to climate journalism, an audience’s trust in a news organization is a hugely important ingredient. Sometimes I have been struck by the timidity of public service media. Yes, they are under growing political pressure in many countries. But to preemptively capitulate is not a strategy.