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Key opinion leaders: independent experts or drug representatives in disguise? - 0 views

www.bmj.com/...1402

KOL KOLs bioethics key opinion leaders drugs pharma drugreps salesreps doctors key.opinion.leaders socialnetworking pharmaceuticals pharmacuetical companies firms industry industries business ethics aviva.gabriel avivagabriel

shared by avivajazz jazzaviva on 14 Oct 09 - Cached
  • avivajazz jazzaviva on 14 Oct 09
     
    In the world of medicine, "key opinion leader" is the somewhat Orwellian term used to describe the senior doctors who help drug companies sell drugs. : BMJ : British Medical Journal
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