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"As a result, I am taking the liberty of making some suggestions as to what I think are important guiding principles for effective physician use of social media. This will include some cautions that I feel are especially useful, but I would also like to explain how and why I think physicians can use social media in positive and useful ways."

"The Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care, builds on Mayo Clinic's leadership among health care providers in adopting social media tools, which began with podcasting in 2005. Mayo Clinic has the most popular medical provider channel on YouTube and more than 60,000 "followers" on Twitter, as well as an active Facebook page with well over 20,000 connections. With its News Blog, Podcast Blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell their Mayo Clinic stories, Mayo has been a pioneer in hospital blogging. MayoClinic.com, Mayo's consumer health information site, also hosts a dozen blogs on topics ranging from Alzheimer's to The Mayo Clinic Diet."

Best practices social media usage by hospitals

All kinds of resources, from Twitter applications for physicians to visualizations of various categories of medical research on PubMed. Fantastic blog; do NOT miss it!

Using Twitter to Teach Surgeons 'Tweet' From Operating Room During Brain Surgery