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As of 2015, General Electric Company (U.S.) and Vital Images, Inc. (U.S.) [now part of Toshiba Corporation (Japan)] are estimated to hold the leadership position in the global market. Other key players in this market include Agfa-Gevaert N.V. (Belgium), Carestream Health, Inc. (U.S.), FUJIFILM Holdings Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Qi Imaging (U.S.), Siemens AG (Germany), TeraRecon, Inc. (U.S.), and Visage Imaging, Inc. (U.S.), among others. Market players primarily focus on the development of innovative AV software, geographic expansion, and strategic acquisitions as key strategies to ensure their growth in the advanced visualization market.