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Kids also read these magazines
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So. Kids can read anything and watch just about anything. We cant sensor everything. And humans have indulged in alcohol for thoustands of years. I dont think its going to change...
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I agree with this. Alcohol has been around for a very long time because people like it and that probably will not change. Alcohol companies make money off of that fact (that people indulge in alcohol.) The companies take advantage by advertising and obviously people buy their product.
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if this is truly a public health concern, then we need to find ways to talk about decreasing adolescent exposure to advertising
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I think teens, if they want to, are going to drink whether there are more advertisements for it or not. They're always going to find a way.
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I agree with Katie, alcohol has already found it's way into teen culture and you cant blame advertising for trying to score a buck from a problem that originated from peer pressure, not from adds. although they may not help the problem of underage drinking they do not have soul responsibility of the problem, and eliminating the advertising will not make an impact in my opinion.
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We're not in any way trying to suggest that they are doing this intentionally
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"for every 1 million more readers ages 12 to 19, a magazine had about 60 percent more beer and distilled liquor ads." Thats crazy. It's really clear here that the aim is at the teenagers and by placing these ads in the magazins these teens are going to want to try it.
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I personally think that the reason that alcohol companies like teens so much is because they are rebellious and they are willing to do anything as long as they are in a group. If that means that they have to drink alcohol to do it, they will. That is why teens have kegger parties and stuff like that, they do that so they can be considered "cool". It is not the parents fault that the kids do this, most of the time they cannot control their kids.
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It is very interesting in how the two sides take completely different views. Of course the alcohol companies are for their advertising and the other party involved is completely against it. But there is one valid point. Many of these magazines like People, Rolling Stone, etc. are not for younger kids. The article mentioned how the companies target nine year olds. Personally, I don't believe younger kids should be reading magazines like this. On the other hand though ages 15+ do read these magazines, but hopefully by this time and age the teens have a better idea on how these advertisements work and the negative of effect of excessive drinking.
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DC Comics and Batman editor Dennis O'Neil were already aware that Jason Todd had become unpopular with readers and decided to remove him from the Robin role. The question was how to do that. Seeking a new way to interact with fans, and perhaps inspired by references to a dead Jason in Frank Miller's non-canonical future history comic book miniseries, The Dark Knight Returns, the company set up two 1-900 number one-dollar hotlines giving callers the ability to vote for or against Jason's death. The call-in period started after publication of the issue in which Jason and his mother are trapped in the warehouse.
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