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Pepsi Picks Social Media over Super Bowl Ads - 0 views

www.sfgate.com/...article.cgi internet advertising Pepsi 2010 social networking
shared by Ethan Hartsell on 09 Feb 10 - Cached
  • Ethan Hartsell on 09 Feb 10
     
    Pepsi decided to pay millions for an online ad campaign that would "engage and interact with customers for months" rather than pay millions for 30 seconds of ad time during the Super Bowl. They also got a ton of free advertising from news agencies who reported on this decision.
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