Back in June , the market was flirting with the idea that Amazon was looking to acquire Netflix. Analysts largely dismissed the combination then.
After all, Amazon itself is preparing for a world that is moving away from physical products like books and CDs, and is instead placing emphasis on digital delivery via the Kindle and other devices. Why would the online retailing giant want to buy a company that processed millions of scratched, misplaced, and expensive DVDs?
Yesterday may mark a change in the perceptions of a Netflix-Amazon deal . In short, Netflix is becoming a lot more attractive to Amazon.
"Online video ads are seen as the fastest-growing area in advertising, aided by their ability to show off products in a feature-rich medium and zero in on a target audience. Traditional television is already feeling the pain; 2009 was "the worst ad year since 2001" for broadcasters."-I Want Media.com