Group items tagged

"the Wings have found mobile devices to be the #1 viewing medium fans are using to see videos accounting for an overwhelming 22% of fans viewing linked videos nearly 2,000 times all the way through. We're very excited at the possibilities this technology provides our team in giving more access and we've only just begun to tap into the capabilities it provides us in both marketing to our fans and giving them exactly what they are asking for in terms of access to their team. Moving forward, we're looking to create exclusive video content that is complimentary to stories included in the magazine, create opportunities for our advertisers to include offers in their ads via QR codes and put our fans in the driver's seat when it comes to giving them information on the Detroit Red Wings.""

"Portending future growth of viewing on alternative platforms, incidence of TV consumption on the computer/ handheld devices is already ubiquitous among young people, with 82% of 15-17 year olds surveyed viewing at least monthly. On handheld devices alone, half (48%) of online young people surveyed report watching TV content at least monthly, doubling from 24% last year."

On demand March Madness coverage is one of the legitimate cultural viewing events that has grown on the digital platform and for workplace viewing.

Numbers of people viewing online video during primetime have increased following the spread of over-the-top technologies.

Superbowl most watched show in history--breaking the previous record held by M*A*S*H. This article explores the enormity of the feat given the fractured nature of today's television viewing audience.

"When Google unveiled Buzz, its answer to Facebook and Twitter, on Tuesday, it hoped to get its service off to a fast start by scanning the contact lists of Gmail users and automatically adding the most frequent correspondents as online friends. But what the company viewed as an obvious shortcut stirred up a beehive of angry critics.

"Microsoft (NSDQ:MSFT)'s release Wednesday of its Outlook Social Connector beta is another indication of how social networking has infiltrated not only the online world, but also enterprise software. The Outlook Social Connector, a new feature in Office 2010, blends social networking updates into the business functionality of the software. With Outlook Social Connector, a user can view an e-mail message and social networking activities from the same sender in the same window pane. For now, though, it doesn't allow posting updates back onto LinkedIn or other social-networking sites directly from the inbox."

YT is out to increase the amount of time that viewers spend on the site, which is currently 15 mins per day. They spend 5 hrs per day on TV, so YT execs see that as their main competition. How to make YT viewing experience more like TV? More sticky? Need to generate new models for search suggestions ("discovery," a la Netflix and Amazon, or social media, a la Facebook). Also need to explore models for pushing content, Amazon.

In his feisty opening statement, Franken said: "I worked for NBC for many years. And what I know from my previous career has given me reason to be concerned--let me rephrase that, very concerned--about the potential merger of Comcast and NBC Universal. The media are our source of entertainment, but they're also the way we get our information about the world. So when the same company that produces the programs runs the pipes that bring us those programs, we have a reason to be nervous.... You'll have to excuse me if I don't just trust their promises and that is from experience in this business." The former SNL star and entertainment industry insider-turned-Senator is dead on with his concerns. As Free Press--the media reform advocacy organization founded by The Nation's John Nichols, media scholar Robert McChesney, and current executive director Josh Silver-- points out, the merger would result in Comcast controlling one in every five television viewing hours. It would lead to fewer choices of what you can watch and how you can watch it. Those cable bills that continue to rise would rise even higher, and if you don't use Comcast you might have to pay a premium to get NBC's shows. There will be even less access to local and independent programming as Comcast would promote NBC's shows at their expense. And, finally, there's the even larger issue of concentrating power and limiting access to free public interest media.

Big changes in measurement methodologies. Refocus on time-shifting measurement.

In light of our paper, this application doesn't seem like it will be around too long.

Interesting article about dual screen viewing. What are the habits of those that tweet while watching?

It is intriguing to me that when Hulu decides to promote social interaction, or a sharing economy as Lessig would put it, they focus on prank videos and game based viewing.

"Chinese society will not only benefit from increased connectivity, but from increased competition resulting in higher quality, more robust offerings at lower prices."

A sour economy and civil litigation - including one suit filed by Titan Media Group's parent company - have prompted video website Veoh.com to file for bankruptcy. Veoh co-founder Dmitry Shapiro wrote in a blog post that despite "great vision, a passionate team, tens of millions of users, millions in revenues and victory in court were not enough."

A look at how lobbyists are beginning to leverage social media tools for grassroots lobbying and coordinated public comment campaigns.

"According to current Korean media law, foreigners cannot become chief executive officers or executive editors. The media ownership law also states that foreigners cannot own a majority share of any media outlet in Korea."

Electronic Arts will be moving away from distributing externally-developed games to focus more on its internal titles, which can generate higher margins, the company said Monday, and it plans to keep its headcount steady through its upcoming fiscal year.