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kkholland

Branded Content Goes Gavel to Gavel - 0 views

www.adweek.com/...e0b71b5f1a6df4c3cd5f80a927057a

branded integration

shared by kkholland on 17 Jan 10 - No Cached
  • noted that many of the branded integrations in the BiE book are for projects that have not yet been picked up for distribution by a m
  • Another executive noted that networks usually want to be involved in the integration process as well so that they can attach an inventory buy to the agreement. A pre-sold integration "could eliminate a whole category of brands from the show" that don't want be to associated with a competitor, the source said. "So that dynamic gets totally disrupted," the source added.
  • kkholland on 17 Jan 10
     
    A media firm rolls out a new approach to product placement and branded integration buys--auctions. But will it work?
michael curtin

Jeff Robinov Slowly Alters the 'Warner Way' at the Studio - NYTimes.com - 0 views

www.nytimes.com/...10warner.html

film Warner nytimes 2010

shared by michael curtin on 13 Feb 10 - Cached
  • michael curtin on 13 Feb 10
     
    Robinov changes WB strategy to fewer but more ambitious movies and integration w DC comics.
anonymous

Boxee Sits Comfortably Atop the Media Center Hill - 0 views

www.switched.com/...bly-atop-the-media-center-hill

Boxee social networking television 2010

shared by anonymous on 26 Jan 10 - Cached
  • anonymous on 26 Jan 10
     
    Blog post about a media center that may forever change the way we consume media. "Boxee is a media center for the age of broadband and social networking. It doesn't just play media stored on your computer; it indexes hundreds (possibly thousands) of streaming videos from, amongst others: ABC, NBC, Comedy Central, and (thanks to a little browser-based trickery) Hulu. It's also a platform for widgets and apps that can pull in additional content from services like Pandora, Netflix, and MLB.TV. Plus, like any piece of software worth its digital weight in bytes, Boxee integrates with social networks like Twitter and Facebook for sharing what your watching with others."
Ryan Fuller

National Enquirer Is Said to Be Eligible for Pulitzers - NYTimes.com - 0 views

www.nytimes.com/...19pulitzer.html

2010 Pulitzer Prize National Enquirer journalistic integrity

shared by Ryan Fuller on 20 Feb 10 - Cached
  • Ryan Fuller on 20 Feb 10
     
    The Pulitzer Prize administrators have decided that The National Enquirer is eligible to compete for the awards, a person briefed on the matter said Thursday.
scwalton

Mediagazer: Techmeme's Editors Will Help Us Watch The Death Of Print; Find What's Next ... - 0 views

www.washingtonpost.com/...AR2010030801724.html

2010 Internet Newspapers Techmeme Mediagazer News Aggregator Vertical Integration Media Content Publishing

shared by scwalton on 08 Mar 10 - Cached
  • scwalton on 08 Mar 10
     
    "We gather all the important stories about media and present them to you in a timely, thorough, and organized manner. Our story selection method uses the power of our freakishly smart algorithm combined with direct editorial input from knowledgeable human editors.We collect every relevant take on an issue and package them together in a comprehensive group of links. That way, you not only get the lead opinion on an issue, but you can easily see all the supporting, opposing, smart, controversial, notable, and previously unseen viewpoints."
kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

adage.com/...article

google china media industry economics

shared by kkholland on 17 Jan 10 - Cached
  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
  • ...6 more annotations...
  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
  • kkholland on 17 Jan 10
     
    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
Ron Rice

Well Connected - The Center for Public Integrity - 0 views

projects.publicintegrity.org/telecom

regulation media FCC policy

shared by Ron Rice on 19 Jan 10 - Cached
  • Ron Rice on 19 Jan 10
     
    provides list of media for each zip code; provides reports and media policy issues updates and analyses
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