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"Professors who wish to engage students during large lectures face an uphill battle. Not only is it a logistical impossibility for 200+ students to actively participate in a 90 minute lecture, but the downward sloping cone-shape of a lecture hall induces a one-to-many conversation. This problem is compounded by the recent budget cuts that have squeezed ever more students into each room. Fortunately, educators have found that Twitter is an effective way to broaden participation in lecture."

FreeAllMusic.com offers free downloads in exchange for active engagement with ads. "iTunes meets Hulu." Says that rather than paying for songs, viewers select among a menu of ads to watch. Leads to active engagement and better retention, which allows charging higher ad rates.

"Social media blogs complain about too much advertising on NBC's Vancouver Olympics. And yet NBC has released new viewer data showing that in virtually every single category - including brand recall, engagement, and other marketing metrics - numbers are up for advertisers who bought into the winter games. Viewership is up right now, too: some 25% higher than the 2006 games in Torino, Italy."

Help wanted. Must tweet. If you're "passionate about engaging millions" in advancing President Obama's \nagenda, the commander in chief has a job for you. The Democratic National Committee and Organizing for America -- the successor organization to Obama for America -- are seeking a "social networks manager" to oversee Obama's accounts on Facebook, Twitter and MySpace. The ideal new hire, according to the official job description, will possess "strong, sharp and personable" writing skills, as well as the ability to craft messages that "move people to act" and managing multiple "complex" projects."

Pepsi decided to pay millions for an online ad campaign that would "engage and interact with customers for months" rather than pay millions for 30 seconds of ad time during the Super Bowl. They also got a ton of free advertising from news agencies who reported on this decision.

Bravo is hoping to make some of its programming more interactive with viewers' phones.

CBS/Turner March Madness deal could change digital experience.