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Warners has even gone further, saying it would impose the same restrictions on Netflix and other DVD by-mail subscription providers unless they agreed to a "day-and-date revenue sharing option."

here's no way of getting around the fact that the studios who are trying to put the muscle on Redbox are making the same mistakes the music business made nearly a decade ago when it attempted -- and failed, quite spectacularly -- to squash unauthorized downloading of music by destroying the dreaded Napster Web file-sharing service.

At some point we'll have a longer, perhaps more intriguing discussion about why so many people have gone from buyers to renters.