Branded Content Goes Gavel to Gavel - 0 views
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noted that many of the branded integrations in the BiE book are for projects that have not yet been picked up for distribution by a m
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Another executive noted that networks usually want to be involved in the integration process as well so that they can attach an inventory buy to the agreement. A pre-sold integration "could eliminate a whole category of brands from the show" that don't want be to associated with a competitor, the source said. "So that dynamic gets totally disrupted," the source added.
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A media firm rolls out a new approach to product placement and branded integration buys--auctions. But will it work?
