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Theresa de los Santos

Movie Studios Rebuff CBS' Super Bowl Ad Price - 1 views

  • TV, Universal Studios, Paramount Pictures, Disney, Super Bowl, Advertising, Sports, Media, Movies
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    While you will get to see Tim Tebow during the Super Bowl commercials, you'll be missing out on several studios' blockbuster ads.Commercials were cheaper this year, but the $3 million price tag did not attract many movie studios.
anonymous

Time Warner Cable Beats Estimates, Subscription Revenue Up -- Seeking Alpha - 0 views

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    Time Warner's 4th quarter financial results from 2009. They reported an increase in total revenues, which came from growth in subscriptions. A decline in advertising revenues was reported. Subscriber Statistics During the fourth quarter, Time Warner Cable added 56,000 Digital Video subscribers to 8.866 million. The company lost 105,000 Basic Video subscribers to 12,859 million, added 120,000 Residential high-speed data subscribers to 8.994 million, added 2,000 Commercial high-speed data subscribers to 0.295 million, added 75,000 Residential Digital phone subscribers to 4.153 million, and also added 9,000 Commercial Digital phone subscribers to 0.067 million. During the same quarter the company added 64,000 Triple play subscribers to 3.448 million, added 27,000 Double play subscribers to 4.9 million, and lost 146,000 Single play subscribers to 6.224 million.
kkholland

Olympic Outsiders | NBC ends coverage of Closing Ceremony, switches to Marriage Ref | S... - 1 views

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    NBC, with its exclusive rights to broadcast the Olympics, cut away from the closing ceremonies to debut its new marriage show starring Jerry Seinfeld. Outraged viewers took to twitter, and the incident raised an interesting question of balancing exclusive rights against commercial interests.
ethan tussey

Hollywood Entertainment Breaking News - Nikki Finke on Deadline.com/hollywood - 0 views

  • More importantly, for the first time in the guild’s history, they voted on and ratified a new credit -- that of the Transmedia Producer -- which had been shepherded by such Hollywood names as Mark Gordon, Gael Anne Hurd, Jeff Gomez, Alison Savage, and Chris Pfaff.
  • More importantly, for the first time in the guild’s history, they voted on and ratified a new credit -- that of the Transmedia Producer -- which had been shepherded by such Hollywood names as Mark Gordon, Gael Anne Hurd, Jeff Gomez, Alison Savage, and Chris Pfaff.
  • A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms:  Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
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  • A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms:  Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
  • A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms:  Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
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    PGA defines Transmedia Producer.
Ryan Fuller

Advertising - Consumer-Created Super Bowl Ads Get Great Reviews - NYTimes.com - 0 views

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    Among those commercials consistently deemed most effective, memorable and talked-about during the Super Bowl, many were created or suggested by consumers - or produced internally by the sponsors - rather than the work of agency professionals.
chris_seaman

BBC Proposes Deep Cuts in Web Site - NYTimes.com - 0 views

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    The BBC is proposing large cuts of its online operations after critics from the Conservative Party and its commercial rivals have claimed that its public funding gives it an unfair advantage over other operations
chris_seaman

FT.com / UK / Business - Ofcom to revisit TV advertising rules - 0 views

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    UK regulators are considering relaxing rules that require public service broadcaster to sell advertising in their allotted commercial time at any cost.
michael curtin

BBC chief fights Worldwide sell-off - Entertainment News, International Top Story, Medi... - 0 views

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    BBC fights pressures to privatize Worldwide; defends connection between domestic and international ventures
Ethan Hartsell

Super Bowl marketers go all out to create hype, online buzz - 0 views

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    Super Bowl advertisers are using social media like Facebook and Twitter to build hype for their advertisements (not necessarily the game itself, although a larger audience for the game would also mean a larger audience for the commercials during the game).
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