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Theresa de los Santos

Teens prefer reading news online to Twitter - 0 views

  • Will the next generation read news reports? It looks like it. Some 62% of US internet users aged 12 to 17 are going online for news and political information or find out about current events, said a study conducted by the Pew Research Center published yesterday. During special events such as general elections news consumption rose to 77%.
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    Will the next generation read news reports? It looks like it. Some 62% of US internet users aged 12 to 17 are going online for news and political information or find out about current events, said a study conducted by the Pew Research Center published yesterday. During special events such as general elections news consumption rose to 77%.
Amber Westcott-baker

Jurors: Stop Twittering | Threat Level | Wired.com - 0 views

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    "A federal court policy-making body is belatedly entering the internet age by proposing that judges clearly inform jurors they must not electronically discuss cases they are hearing."
anonymous

Google Fights for Orphaned Books - PCWorld - 0 views

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    Fending criticisms from multiple parties, Google once again made the case for digitizing millions of orphaned books before the U.S. District Court Southern District Court of New York, in a fairness hearing held Thursday. A total of 27 different parties requested to speak before the court. Five were in favor, including Sony, the National Federation of the Blind and the Center for Democracy and Technology. The rest -- 22 in total -- opposed the settlement, including Amazon, Microsoft, the Open Book Alliance, and the Electronic Privacy Information Center. Those in favor praised the idea of rendering hard-to-find books in electronic form, because they could be accessible to a much larger group of readers, and not be lost to the ages. The objectors, however, voiced strong concerns that the settlement case preempts U.S. copyright law altogether. Others voiced privacy and antitrust concerns.
anonymous

Copyright Reform Act tries fixing fair use with seven words - 0 views

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    Current fair use law is hazy by design; instead of laying out specific use cases, the law relies on the famous "four factors" about the purpose of the use, the nature of the copyrighted work, the amount borrowed, and the effect on the value of the original work. This can be maddening in many situations, because it is impossible to know in advance if a particular use qualifies. On the other hand, it gives a fair use incredible flexibility to adapt to new circumstances like the advent of the VCR. But in the paragraph that comes just before the four factors, Congress did see fit to lay down a nonexclusive list of fair uses: "criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research." Is it time for more list items? The new Copyright Reform Act, proposed by Public Knowledge, would make a deceptively simple change to bring fair use into the 21st century-add seven words to this list. The CRA is a new project from Public Knowledge, with much of the heavy lifting being done by the Cyberlaw Clinic at Stanford and the Technology & Public Policy Clinic at UC-Berkeley. While Berkeley's noted copyright scholar Pam Samuelson works up a new "model statute" for copyright law in the digital age, Public Knowledge hopes to make smaller interim fixes to copyright law that won't require the same dramatic reworking.
Rebekah Pure

Time the Conquerer : CJR - 0 views

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    In this age, we are constantly being flooded information, so we simply don't have time to commit to reading newspapers. This piece focuses on the future of newspapers, considering time as the ultimate enemy, rather than the Internet or other media outlets. Nice angle.
anonymous

Boxee Sits Comfortably Atop the Media Center Hill - 0 views

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    Blog post about a media center that may forever change the way we consume media. "Boxee is a media center for the age of broadband and social networking. It doesn't just play media stored on your computer; it indexes hundreds (possibly thousands) of streaming videos from, amongst others: ABC, NBC, Comedy Central, and (thanks to a little browser-based trickery) Hulu. It's also a platform for widgets and apps that can pull in additional content from services like Pandora, Netflix, and MLB.TV. Plus, like any piece of software worth its digital weight in bytes, Boxee integrates with social networks like Twitter and Facebook for sharing what your watching with others."
Rebekah Pure

If Our Twitter Networks Could Be Rated, We Could End This Obsession With Who Has The Mo... - 0 views

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    If twitter is a new way to spread news in this digital age, how should we measure impact? This article poses some interesting ideas.
Ryan Fuller

Hollywood writers' age-discrimination case settled - latimes.com - 0 views

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    A decade-old legal battle comes to an end as 17 major networks and production studios, along with seven talent agencies, agree to pay $70 million to thousands of writers.
Alex Markov

CUOMO INVESTIGATING 22 POPULAR ONLINE RETAILERS FOR LINKING CONSUMERS TO DISCOUNT CLUBS... - 0 views

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    Ever bought something online from a reputable dealer and then unexpectedly find yourself hit with fees, account charges and bills for programs you never knew you'd signed up for?
Rebekah Pure

Wall Street Journal New York Section Eyes New York Times - Advertising Age - MediaWorks - 0 views

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    The Wall Street Journal will introduce a New York metro section in April, which will compete with the New York Times for advertising dollars.
chris_seaman

Digital: Content Producers Adapt as Web Redefines 'Quality' - Advertising Age - Digital - 0 views

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    Article discussing the complexities of content produced on the web, and how quality and standards have changed in order to adapt to the internet marketplace.
Ethan Hartsell

Seed's Goal Is To "Redefine Journalism For The Internet Age," Its Reality Is Untangling... - 0 views

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    AOL is developing a website that compiles user-generated news stories on important, hot-button issues like "The Best Twitter Backgrounds" and "The Top 6 Things Snuck into Space."
kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
  • ...6 more annotations...
  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
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    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
Rebekah Pure

Does Apple's IPad Take a Bite Out of Web Advertising? - Advertising Age - DigitalNext - 0 views

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    The Apple iPad doesn't support Adobe Flash, which means that many online advertisements won't reach people using the Apple iPad. Seems like the iPad will really change the advertising game, and not sure how it will unfold. I also wonder if Apple will incorporate adobe flash in the next version.
Rebekah Pure

Marketing Media: Dear Local News, Don't Blame Jay Leno - Small Agency Diary - Advertisi... - 0 views

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    This article talks about how local news programming shouldn't blame Jay Leno for losing viewers, but instead to look at their programming and realize that local news has "become a faceless commodity."
Ron Rice

The News Landscape in 2014: Transformed or Diminished? Formulating a Game Plan for Surv... - 0 views

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    Part of a large-scale set of projects at USC Annenberg School/Knight Digital Media Center, looking at current conditions and possible future business models for newspapers.
ethan tussey

CBS Will Share March Madness With Time Warner's TBS - Advertising Age - MediaWorks - 0 views

  • As broadcast TV sees ratings erode thanks to new digital methods for consumers to get news and entertainment, the networks are finding it more difficult to come up with the increased fees necessary to license big sports.
  • As broadcast TV sees ratings erode thanks to new digital methods for consumers to get news and entertainment, the networks are finding it more difficult to come up with the increased fees necessary to license big sports.
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    Interesting assertion that loss of Network prestige is part of the reason that TBS is part of the NCAA basketball deal.
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