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Julian Gottlieb

Guardian awarded half of SF Weekly's ad revenue - 0 views

www.sfgate.com/...article.cgi

San Francisco Bay Guardian Superior court Hewlett

shared by Julian Gottlieb on 12 Mar 10 - Cached
  • Julian Gottlieb on 12 Mar 10
     
    The San Francisco Bay Guardian is entitled to half the advertising revenue of the rival SF Weekly to help collect $21 million in damages after a jury verdict of illegal price-cutting, a Superior Court commissioner ruled Tuesday.
kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

adage.com/...article

google china media industry economics

shared by kkholland on 17 Jan 10 - Cached
  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
  • ...6 more annotations...
  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
  • kkholland on 17 Jan 10
     
    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
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