Facebook, Twitter, and the iPhone are TV's only hope, according to Elisabeth Murdoch, CEO of Shine Limited, a British television production and distribution company. According to Broadcasting & Cable, Ms. Murdoch told TV producers and distributors at the annual National Association of Television Program Executives (NATPE) convention: "We in the TV business have to catch up with \nwhat our audience is doing. We can no longer afford to be one-screen business."
This article talks about the new economic model for online news sources (the pay for what you use model that the NYT will switch to in 2011), and how it will actually be implemented on a user's screen.
But this year, with technology powerhouses like Apple and Google introducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.
""Mobile has become an invaluable screen to the digital consumer," said Matt Murphy, senior vice president, Digital Video Distribution, Disney and ESPN Media Networks. "To super serve sports fans, you have to provide live coverage on the go, and we are excited to be working with Sprint to provide this offering to its customers.""
"Lawmakers also said there is a "causal connection" between access to such games and psychological or other harm to children. In their petition to the high court, state lawyers cited studies showing children who repeatedly watch on-screen games can become more aggressive, antisocial, and less able to distinguish the consequences of violence in real life."
Media companies now have a new platform that presents content in an intimate way. “Looking at it through the lens of whether or not it has new features and applications misses the point,” said Craig Moffett, an analyst at Bernstein Research. “It is nine times larger than an iPhone, and that is fundamentally a new application.”
This is a device for consuming media, not creating it. So are the media providers ready to deliver?
But they also raise large questions about the business models that will drive that content to the screen.
Article argues the i-Pad is a device for consuming media, and that it offers a new platform for media companies to utilize. What type of business model will result from such a platform, and are there new economic models that will result from its introduction?