CBS Will Share March Madness With Time Warner's TBS - Advertising Age - MediaWorks - 0 views
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As broadcast TV sees ratings erode thanks to new digital methods for consumers to get news and entertainment, the networks are finding it more difficult to come up with the increased fees necessary to license big sports.
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As broadcast TV sees ratings erode thanks to new digital methods for consumers to get news and entertainment, the networks are finding it more difficult to come up with the increased fees necessary to license big sports.