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scwalton

Hollywood's content ecosystem moves a few steps closer to launch | Technology | Los Ang... - 0 views

latimesblogs.latimes.com/...lywood-dece-drm-standards.html

ecosystem hollywood 2010 Convergence internet Film Industry Video On Demand DECE DRM

shared by scwalton on 09 Feb 10 - Cached
  • scwalton on 09 Feb 10
     
    "DECE logo The Digital Entertainment Content Ecosystem, an inter-industry effort to set open technical standards for selling movies and TV shows online"
kkholland

A New civil rights mandate: champion open networks to close the digital divide | Reclai... - 0 views

www.reclaimthemedia.org/...civil_rights_mandate_champ1406

media center social justice media diversity grassroots Net Neutrality rural broadband digital divide FCC

shared by kkholland on 16 Feb 10 - Cached
  • kkholland on 16 Feb 10
     
    A blog post covering a grassroots organizing effort to address the digital divide. Makjia Cyril argues that the cable companies are offering a false choice by tying broadband build out to net neutrality. An interesting perspective from outside the traditional media.
kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

adage.com/...article

google china media industry economics

shared by kkholland on 17 Jan 10 - Cached
  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
  • ...6 more annotations...
  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
  • kkholland on 17 Jan 10
     
    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
Julian Gottlieb

Google, Verizon Team Up on Net Neutrality - Reviews by PC Magazine - 0 views

www.pcmag.com/...0,2817,2358123,00.asp

FCC net neutrality Google Verizon Open Internet Coalition

shared by Julian Gottlieb on 18 Jan 10 - Cached
  • Theresa de los Santos on 18 Jan 10
     
    Google and Verizon join forces and submit a filing that outlines the points on which they agree in regards to the FCC's proposed net neutrality rules.
  • Julian Gottlieb on 01 Feb 10
     
    Google and Verizon are stepping up their support for net neutrality regulations.
kkholland

Op-Ed Contributor - Ending the Internet's Trench Warfare - NYTimes.com - 0 views

www.nytimes.com/...21Benkler.html

Internet regulation competition United States FCC National Broadcast Plan International Internet Speeds International Internet Pricing

shared by kkholland on 21 Mar 10 - Cached
  • Affordability is the hard part — because there is no competition pushing down prices. The plan acknowledges that only 15 percent of homes will have a choice in providers, and then only between Verizon’s FiOS fiber-optic network and the local cable company. (AT&T’s “fiber” offering is merely souped-up DSL transmitted partly over its old copper wires, which can’t compete at these higher speeds.) The remaining 85 percent will have no choice at all.
  • significant reason that other countries had managed to both expand access and lower rates over the last decade was a commitment to open-access policies, requiring companies that build networks to sell access to rivals that then invest in, and compete on, the network.
  • These countries realize that innovation happens in electronics and services — not in laying cable.
  • kkholland on 21 Mar 10
     
    Op Ed Exploring the rates and speeds available in other countries, and the fact that the United States has among the slowest speeds and the highest prices of advanced economies. Also discusses the proposed FCC National Broadband Plan.
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